I recently attended a traditional worship service where the emotional and spiritual highlight for me was the opening and closing hymns.  This was not because the sermon message was subpar (far from it), but because of the quality of congregational singing.  The opening hymn that Sunday was “When Peace Like a River”, and the closing hymn “Stand Up, Stand Up for Jesus”.

I hesitate to bring up the importance of congregational singing, because this particular worship ministry challenge can present something of an “uneven playing field”, especially for smaller churches. So full disclosure: In the above worship service I was one of about 150 worshipers.  So you could argue that my positive worship “experience” would not have been so memorable if I had been one of only 35 or 40.  In fact, in that scenario I might have only heard my own voice during these hymns. (Heaven forbid!)

However, I am absolutely convinced that the following worship music principle is true for congregations of virtually any size, not just mid-sized or large churches.   The principle is this: For any church worship service that includes hymns (or contemporary songs), the quality of congregational singing will usually depend on two factors: The familiarity and popularity (among worshipers) of a given hymn.  And this principle is just as true for a worshiping community of 50 or fewer as it is for a worship gathering of 150 or more.  In fact, the fewer people present at a worship service the more awkward it is for worshipers to feel comfortable and motivated to sing aloud when the hymn is not familiar and not a “favorite”.

Here are some questions that might have already come to mind for some of you:

1. “How am I to determine my congregation’s “favorites”?”  If you don’t trust your own judgment on this matter, a congregational survey might be in order.  This can be done during announcements on a well-attended Sunday.  Those worshipers who need more time can be invited to take the survey home and return it the following Sunday.
2. “What about when we want to introduce a new, less familiar hymn?”  Unless you have an above-average vocal song leadership team to help, do not introduce unfamiliar compositions at the beginning or end of a worship service.  You don’t want the first or last impressions of worshipers on that Sunday to be based on trying to sing unfamiliar and potentially difficult hymns.  Instead, “teach” and lead an unfamiliar hymn toward the middle of your service; perhaps after the sermon.  And please, let them learn this hymn sitting down.
3. “What about when we have a particular yet unfamiliar hymn we want to introduce based on the lyrics alone?”  Trust me on this: If your worshipers can’t sing it, it is unlikely they will appreciate the lyrics.  A suggestion: Have the lyrics printed out in the bulletin (or projected), and play an audio or video recording of this composition.

There is one additional reason for selecting familiar “favorites” for your opening and closing hymns: Quality congregational singing goes a long way toward encouraging members to worship in-person rather than online.  Why?  Because quality online vocal worship music is, more often than not, a oxymoron.  When watching online worship the viewer typically only hears the amplified voices of song leaders; or the two or three worshipers that happen to be closest to the microphone.  In fact, I later watched the very same service I mentioned above online.  The sermon message was just as good, but not the hymns.  All I heard during the hymns was the voices of two song leaders.  I could not hear the congregation at all.

So if you suspect that the quality of your congregation’s singing can be improved, I have a suggestion.  If you currently draw from a list of over one hundred different compositions for your opening and closing hymns, consider this challenge: Shorten your list to the fifty hymns and songs you deem—or discern to be, through a survey—your congregation’s familiar “favorites”.  Then for at least three months, only select your opening and closing hymns from this list.  (Just one caveat: If your worship attendance averages less than about fifty, avoid compositions—no matter how familiar—that are beyond the vocal range of most of your worshipers.)  My conviction is that, over this three-month trial period, you will be pleasantly surprised by what you hear.

Pastor Don Brandt

Congregations in Transition

The Congregational Lay-leadership Initiative

With the Delta variant reminding us that this pandemic will be around at least into 2022, many congregations are facing the fact that they will not be seeing a significant percentage of their members returning to in-person worship this fall.  And the longer some members continue to only worship online, the more likely many of them will rarely, if ever, return to worship in your sanctuary.

 As I have been coaching church transition teams and call committees over the last eighteen months I always ask what their current attendance is compared to 2019.  In almost all cases the answer is that average in-person worship attendance has dropped 30 to 50%.

Needless to say, this is a serious congregational ministry crisis that needs to be addressed.  But what can be done?  I suggest two strategies.  One is to provide an on-going, quality member-care ministry for every member who worshiped regularly in 2019 but has been consistently absent from in-person services since then.  The second strategy is to institute ways these online worshipers can be engaged and discipled by and through your weekly online sermons.  Only a combination of these two strategies, in my view, will significantly reduce the number of online worshipers who will eventually be lost to inactivity.

Your member-care effort should include phone conversations, every two to four weeks, with lay volunteers who have been recruited and “trained” for this ministry.  These conversations would be to see how this person is doing, and to ask if he/she has any personal prayer requests.  The volunteer would not only offer to pray personally for the member; he/she would volunteer to pass the prayer request on to the congregation’s prayer team.  Ideally, each of these online worshipers should be contacted, consistently, by the same volunteer. 

Now for the second strategy: Striving to engage online worshipers through your weekly sermons.  One example is how one LCMC congregation in suburban St. Louis used a sermon series on the Gospel of Mark to encourage both in-person and online worshipers to read the entire Gospel.  Members were asked to read a chapter each week in preparation for the following Sunday’s sermon.  The chapters were broken down into daily devotional reading texts to encourage members to develop a daily Bible-reading discipline.  Another idea would be to invite online comments regarding the next Sunday’s sermon theme.  This feedback could be in the form of survey questions where their answers—sent in via email—could be incorporated (anonymously) into the following Sunday’s message.  One more idea is to offer a mid-week online, interactive Bible study for members who are on Facebook.  This would make it possible for live “classes” where participants could make comments in real time.  The result would be a discussion-oriented Bible class/devotional time.  And finally, why not have your congregation host one or more weekly Zoom Bible studies?  This could achieve a group dynamic which would be almost the same as gathering in person.  I have done a lot of work these last eighteen months on Zoom.  I find these Zoom meetings to be very discussion-oriented; especially when the total number of participants is not more than six to nine people.  And since the beginning of this pandemic a great many more Americans have become comfortable with and open to the idea of gathering and conversing online. 

All the above suggestions would help prevent increased inactivity among those members who are not yet able—or comfortable enough—to return to your in-person worship services and classes.  However, please note that the second-strategy ideas above presume that you will continue to offer online worship; at least as long as this pandemic continues.  You will want to do this not only for your members, but also as an outreach to the unchurched in your community.

From a Washington Post article on March 29, 2021: “Church membership in the United States has fallen below the majority [of the population] for the first time in nearly a century … First time this has happened since Gallup first asked the question in 1937, when church membership was 73%.”

Some caveats here: Gallup uses a “scientific” yet relatively small number of respondents for their surveys.  However, Pew Research uses a far larger number of respondents.  And Pew has been seeing a similar, dramatic decline when it comes to not only whether people are formally affiliated with religious institutions (i.e., membership), but also a significant decline in the percentage of Americans who self-identify as Christian.  Second caveat: This Gallup survey was focused on formal institutional affiliation, and Americans have become increasingly cynical about almost all institutions, not just religious ones.  But again, I would refer you to multiple Pew Religious Survey results which have been revealing significant declines not just in formal church membership, but in people self-identifying as Christians by faith.

Now back to this very recent Gallup survey.  From a long-term historical perspective — something Gallup provides — this current survey should be something of a “wake-up call” for church leaders.  One more quote from the Washington Post article: “In 2020, 47% of Americans said they belonged to a church, synagogue or mosque.”  This Gallup survey “also found that the number of people who also said religion was very important to them has fallen to 48%, a new low point in their polling” going all the way back to 1937.

Not surprisingly, the Gallup and Pew Research findings are being reflected in decreasing worship attendance.  And this worship attendance decline was painfully evident in a majority of Lutheran congregations long before the current pandemic.

In the last issue of this newsletter I wrote of ways to improve what your congregation offers to online worshipers.  And I do consider online worship as a needed outreach strategy in the years to come.  However, do not think you can afford to give up on offering quality in-person worship.  Those who already are — and soon will be — worshiping in person deserve your congregation’s best efforts.  Below are some specific, practical suggestions regarding how you can incrementally increase in-person worship attendance: “One Sunday at a Time.”

As mentioned, a majority of Lutheran congregations were already dealing with decreasing worship attendance even before COVID.  Needless to say, this can be demoralizing for faithful members on a “number” of levels.  First of all, for them this is about more than numbers, because this decreasing attendance represents friends who are “missing in action”; whether due to inactivity, their having moved, or illness.  Whatever the factors involved, low worship attendance is perhaps the single clearest indication — to members and visitors alike — of a congregation in decline.  Given this fact, anything that pastors and lay leaders can do to noticeably increase attendance will most likely improve congregational morale and bring added energy and enthusiasm to worship services.

Perhaps the best, initial strategy would be having the pastor and a few congregational leaders commit to meeting monthly to coordinate the implementation — one Sunday at a time — to the following, multiple strategies.  (Disclaimer: This is by no means an exhaustive list, and I realize your congregation might already be employing some of these ideas.)  I encourage you to utilize at least one of these ideas on any given Sunday.

1. Special Music – This could be a solo, a duet, a vocal ensemble, or an instrumental performance. Offering this not only improves the quality of your worship celebration, but it also requires the presence of the above musicians; many of whom bring one or more guests to hear them perform.

2. Congregational Sermon Survey – In preparation for the next Sunday’s sermon these very short surveys can be filled out by worshipers during the previous Sunday’s worship service.  Tell them not to sign.  Mention that you will be using some of their comments and opinions in the pastor’s next sermon (or sermon series).  Odds are this will be an encouragement for some otherwise infrequent worshipers to definitely show up the following Sunday.

3. Drama Skits – There are excellent Christian drama skits available.  One example: Drama Ministry at dramaministry.com.  This Christian ministry offers over 750 small-cast scripts for performance. Obviously, a short (usually under 10 minute) drama means the guaranteed presence of not just cast members, but probably their families, and maybe some friends.  Note: Many of these scripts are quite humorous.

4.  Refreshments Following the Service –  Provide a light “brunch”; if not weekly, then perhaps monthly.

5.  Involve Children and/or Teens in Some Part of the Service (They typically come with parents!) – This could be a musical performance, or as Scripture readers, or ushers and greeters.

6.  Celebrate and Honor People from Your Community – Do this as part of your worship service and invite not just members who qualify but non-members from the community as guests on this Sunday.  Some examples include schoolteachers, first-responders, veterans, fire fighters, police officers and especially in this time of COVID, health care workers.

7.  Enlist Additional Volunteers to Celebrate Church Year Festival Sundays – Maybe enlist members who are infrequent worshipers to help out on these Sundays.  In addition to Christmas and Easter, do not forget the first Sunday in Advent, Epiphany Sunday, Palm Sunday, All Saints Sunday, and Pentecost.  Plan for creative ways to utilize these volunteers.

8.  Use Special Video Resources – While this strategy does not increase attendance on a given Sunday, it can improve the overall quality of your worship celebration.  And that will most likely improve attendance over time.  Free resources on the internet include live performance music videos from Mercy Me (“Even If”) and Chris Tomlin (“Is He Worthy”); and many more.  Obviously, you need to be sure that showing any given video does not violate any copyright laws.  There are also short sermonettes online that could emphasize the pastor’s theme for a given Sunday.  Additional video resources that involve a reasonable fee include drama skits from “The Skitguys” at skitguys.com, and video messages available from the ministry Sermonspice at sermonspice.com.

Obviously, this is only a partial list.  And you can no doubt come up with more and better ideas for your congregation.  But remember the principal that underlies all of the above: Working on the quality of your worship celebration not just for your faithful worshipers, but in the hope of connecting with new people over time.  So why not organize that small team, involving the pastor and a few lay leaders, to strategize and plan for worship attendance growth: “One Sunday at a Time.”

Note: In the next CORE newsletter issue I will cover the theme of “How to Disciple Online Worshipers.”